Skip to main content
CASE STUDYLIFE SCIENCES

Transforming Global Medical Information with CloudInteract & Amazon Connect

Ensuring patient safety through a unified, compliant, and global Medical Information Contact Centre (MICC).

Fortrea

Global CRO • Clinical Trials & Patient Safety

Global

Unified Operations

Single global MICC hub

100%

Compliance

GxP & Regional adherence

24/7

Availability

Follow-the-sun routing

Speed

Specialist Access

Reduced transfer latency

The Challenge

Fortrea, a leading global contract research organization (CRO), manages critical inquiries from healthcare professionals and patients worldwide. Their Medical Information Contact Centre (MICC) is the frontline for safety.

Operating on legacy systems, Fortrea faced challenges with fragmented regional centers, making it difficult to maintain a unified global view of patient interactions. In an industry where compliance and accuracy are non-negotiable, they needed a platform that exceeded standard requirements.

The Solution

CloudInteract Services Delivered

Global Contact Center Consolidation strategy
Amazon Connect migration for Life Sciences
GxP Compliant Workflow Implementation
Multi-lingual support configuration
Integration with Medical Information Systems
Global Data Residency compliance
1

Consolidation: A Single Global Hub

CloudInteract architected a unified Amazon Connect instance that consolidated multiple regional centers. This enabled "follow-the-sun" routing, ensuring that a specialist is always available to answer critical medical queries, regardless of the caller's timezone.

2

Compliance: Ensuring Patient Safety

We implemented strict validation protocols and secure recording archives to meet GxP standards. Every interaction is traceably logged, ensuring Fortrea maintains rigorous adherence to global health authority regulations.

"The transition to Amazon Connect has given us the agility to scale our MICC operations globally while maintaining the highest standards of compliance."

— Abishek Gupta, IT Business Relationship Manager