From Frustration to Transformation: Enhancing Customer Service with Amazon Connect CSAT Dashboard

Have you ever been on a call with a contact centre, hoping for assistance, only to end the interaction feeling more lost than before?  

I recently found myself in such a situation while trying to decide which bank account would best suit my needs. I expected the agent to provide expert guidance, helping me navigate the options and make an informed decision. Instead, I was met with an agent who seemed unprepared and was merely reading from the bank’s website, offering no real insight or personalised advice. It was clear that the agent lacked the training and resources to be truly helpful, leaving me frustrated and dissatisfied.

This experience underscored for me the critical importance of high-quality customer service and the necessity for businesses to continuously improve their support operations. That’s where Amazon Connect comes into play, particularly with its Customer Satisfaction (CSAT) dashboard. This tool not only captures customer feedback but also provides actionable insights to enhance agent performance and overall service quality.

The Amazon Connect CSAT Dashboard: A Game Changer

Imagine a world where every customer interaction is analysed to help improve future experiences. The Amazon Connect CSAT dashboard, as visualised by CloudInteract, makes this possible. By leveraging real-time data, it enables managers to identify issues and implement targeted improvements. Here’s how it works and why it's essential:

Real-Time Customer Feedback: The dashboard aggregates CSAT scores from post-call surveys, offering a high-level overview of customer satisfaction trends over time. Managers can quickly see if overall satisfaction is improving or declining, allowing them to respond proactively.

Agent Performance Insights: It breaks down CSAT scores by individual agents, highlighting top performers and those who might need additional training. This level of detail helps managers understand who excels in customer interactions and who may benefit from further development.

Queue Analysis: By analysing CSAT scores across different queues, managers can identify specific areas where customers are less satisfied. This insight can reveal systemic issues within particular services or departments, prompting deeper investigation and tailored solutions.

Survey Completion Rates: The dashboard tracks the journey of customers through the survey process. This helps managers understand drop-off points and make necessary adjustments to improve engagement and response rates.


The Dashboard in Action

Let’s take a closer look at the features of the Amazon Connect CSAT dashboard using the detailed visual provided by CloudInteract:

Overall CSAT Score and Trends: The main metric shows the current CSAT score and how it has trended over the selected period. For instance, the score is 6.97, with detailed monthly trends helping managers identify specific periods of improvement or decline.

Survey Metrics: Key statistics such as the number of surveys offered, started, and completed are displayed prominently. This data is crucial for understanding customer engagement with the surveys.

Agent-Specific Data: The dashboard lists individual agents along with their respective survey offers, starts, and completions. It also provides average scores for each question, helping managers identify strengths and weaknesses at an agent level.

Queue Analysis: Surveys are broken down by queue, showing the number of surveys offered, started, and completed for each. This helps in identifying which areas of the business might be causing customer dissatisfaction.

Question-Specific Feedback: Average scores for each survey question are displayed, giving detailed insights into specific aspects of the service that might need attention.

How CloudInteract Can Help

At CloudInteract, we specialise in turning complex data into actionable insights. Our Amazon Connect CSAT dashboard is designed to help businesses like yours understand the minutiae of customer interactions and take proactive steps to enhance service quality. Here’s how we can support your journey:

Custom Configuration: We tailor the dashboard to meet your specific business needs, ensuring you capture the most relevant data.

Training and Support: Our team provides comprehensive training for your staff, ensuring they can effectively utilise the dashboard's features.

Continuous Improvement: We offer ongoing support and updates, helping you keep pace with evolving customer expectations and technological advancements.


Customer satisfaction is the cornerstone of any successful business. With the Amazon Connect CSAT dashboard by CloudInteract, you gain a powerful tool to transform customer feedback into meaningful improvements. By understanding where your service excels and where it falls short, you can train your agents more effectively, refine your processes, and ultimately provide a better experience for your customers.

So, the next time a customer like me calls seeking advice, they’ll leave the conversation satisfied, informed, and appreciative of the excellent service provided.

Yashi Sheth

Digital Marketing Lead at CloudInteract

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